E-Commerce and Campaigns
During my time at Cartelle, I helped build and maintain the e-commerce platform for Scotch & Soda, developing product listing pages, product detail pages, editorial content, and campaign experiences. The platform combined commerce with a strong visual identity, using vivid imagery and custom layouts to create a more engaging shopping experience.
Following my time at Cartelle, I continued working with Scotch & Soda on the evolution of their digital platform.
E-Commerce Platform
I helped build and evolve the front end of the Scotch & Soda e-commerce platform, working across nearly every touchpoint of the shopping experience. From homepage campaigns and editorial content to product discovery, filtering, PDPs, checkout, and payment, I focused on creating reusable, scalable components that supported both marketing initiatives and the day-to-day needs of the commerce platform.
Portraits
For the Autumn campaign, we combined expansive full-bleed photography with an editorial-inspired calendar experience that highlighted the seasonal collection. Rather than relying on traditional models, the campaign featured Scotch & Soda employees and friends of the brand, pairing each look with a short personal interview to create a more authentic and human story around the collection.
Misguiding Guide
The Misguiding Guide was an interactive iPad experience created in collaboration with an illustrator, featuring a hand-drawn map of Amsterdam curated by a selection of local personalities. Users could freely explore the map, discover hotspots, and uncover interviews, photography, and seasonal looks, blending storytelling, fashion, and exploration into a playful digital guide.
All Together Now
Created for the holiday season, this campaign featured employees from across Scotch & Soda alongside members of their families, modeling pieces from the winter collection just before the company's annual Christmas celebration. Each scene could be explored in a panning view, with interactive hotspots allowing visitors to discover and shop the featured garments.
Rewind the Night
Designed to showcase Scotch & Soda's evening collection, this campaign used cinematic photography, video, and a timeline-driven experience to follow the progression of a night out. Visitors could jump between different moments in the evening, creating a narrative that reflected both the atmosphere and the versatility of the collection.
Sir Safari Pop
Created to highlight the Sir Safari Pop collection, this campaign paired bold photography with atmospheric video introductions for every chapter. Each section embraced its own visual identity while guiding visitors through the collection as it evolved from one season to the next.